The fascinating tale of Gatorade’s Indy beginnings

Eufemia Didonato

CLOSE INDIANAPOLIS —  Vile-tasting synthetic sweat was developed in a basement lab by doctors who, soon after, landed at the Indiana University School of Medicine and convinced canned bean company Stokely Van-Camp to bottle the concoction and sell it. That’s how a multi-billion dollar sports drink industry was launched in Indianapolis, with a beverage called Gatorade.  […]