Google’s proposed acquisition of health wearables company Fitbit is getting a mixed reception from overseas regulators. The Europe Commission’s antitrust enforcer approved the deal last week after Google said it would not use any data collected from the fitness trackers for targeted advertising for at least 10 years. However, the Australian […]
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Australian regulator delays decision on Google-Fitbit merger
FILE – In this Aug. 16, 2018, file photo, the Fitbit Charge 3 fitness trackers are displayed in New York. EU regulators cleared Google’s plan to buy fitness tracking device maker Fitbit after the company promised to silo off user data and not use it for advertising. (AP Photo/Richard Drew, […]
Google-Fitbit Probe Shows EU Is Wising Up to Value of Data
(Bloomberg) — Silicon Valley giants used to snap up smaller tech firms at will, safe in the knowledge that antitrust regulators rarely prevented them from expanding into new industries. The European Commission showed on Aug. 4 that those days are gone, opening an in-depth probe into Google’s $2.1 billion takeover […]
Google-Fitbit takeover: EU launches full-scale probe
Google Fitbit The European Commission will carry out a full-scale probe into Google’s takeover of Fitbit. The announcement follows a preliminary review, and threatens to derail the purchase of the fitness-tracking firm. It comes despite Google’s offer last month to not use Fitbit’s health data for ad targeting. Google’s parent […]