Target’s Secret: Sharp Focus on Changing How People Shop

Omnichannel shopping means different things to different retailers. Target  (TGT) – Get Target Corporation Report offers a true omnichannel experience, where customers can mix buying online and in-store and have the same flexibility with returns.  The Minneapolis retailer, however, has never stopped focusing on its retail-store experience. Target has spent heavily […]

How stores are changing Black Friday for the pandemic

Eufemia Didonato

The shopping spectacular is getting a pandemic-induced makeover, with many major retailers starting their sales earlier than ever and ending them later. Companies are hoping to avoid the crush of customers that crowd stores on the Friday after Thanksgiving by giving them more buying, pickup and delivery options. This year, […]

Obamacare Open Enrollment Starts Nov 1. Here’s What’s Changing This Year : Shots

Eufemia Didonato

Open enrollment is about to start for those buying private insurance off state or federal exchanges. PhotoAlto/Frederic Cirou/Getty Images/PhotoAlto hide caption toggle caption PhotoAlto/Frederic Cirou/Getty Images/PhotoAlto Open enrollment is about to start for those buying private insurance off state or federal exchanges. PhotoAlto/Frederic Cirou/Getty Images/PhotoAlto Facing a pandemic, record unemployment […]

How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube stars

Eufemia Didonato

Macy Mariano. Macy Mariano. Marketers and digital creators are adjusting to rapid changes in the influencer-marketing industry as the coronavirus continues to spread globally. As with most businesses in the ad industry, professionals are trimming budgets, canceling events, and looking for alternative revenue streams. Business Insider spoke with influencer-marketing professionals […]