Small business advice from 17-year-old CEO

Eufemia Didonato

Tyla-Simone Crayton has accomplished a lot for a 17-year-old: She is the founder and CEO of Sienna Sauce, with her chicken wing-style sauces sold in over 70 retail stores across the U.S. In 2019, her company generated $192,000 in revenue, she previously told CNBC Make It. To date, she has landed over $45,000 in funding through pitch competitions and has raised nearly $200,000 through crowdfunding investors.

Today, Crayton continues to grow her brand and has no plans of slowing down.

“I want [Sienna Sauce] to be a household name,” she said. “And [the business] will be passed down through generations.”

Crayton learned a lot building her business and from people she met along the way – including self-made billionaire Mark Cuban. Here are four pieces of advice Crayton has for other small business owners and aspiring entrepreneurs.

Ask questions and continue to learn

Find a mentor

Listen to your customers

It’s OK to change course

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