We are resigned to certain things taking cash out of our bank accounts every month. The gas bill, council tax, our rent or mortgage payments. In the not-too-distant future, expect another regular charge to start showing up on our bank statements: the Apple bill.
On Tuesday, the iPhone maker announced its long-rumoured equivalent of Amazon’s Prime or Microsoft’s Office 365: a subscription called “Apple One”. The bundle, which will cost between £15 and £30 a month, will include the company’s digital services of video games, music, cloud storage, fitness, news and video streaming, with the combination changing depending on what tier you choose.
Each service is available separately. But by offering them as a set menu, rather than a la carte, Apple is hoping to raise the total amount that its customers spend on services, drawing more people into