In the time BC—before COVID—digital and IRL workouts were like the David and Alexis Rose of the fitness world—constantly at odds with each other. Most people were either living room workout warriors or swore that they would never give up their gym memberships or studio passes. There were plenty of online-only offerings out there (Mirror, Obé, and Aaptiv, for example) but many major brands stayed true to their brick and mortar roots (Barry’s, for one). But as stay-at-home orders forced us all to embrace the practice of working out at home, it has paved the way for a future “omnichannel fitness”—in which brands have begun to offer fitness classes via both their online platforms and in brick and mortar locations—proving that it is possible for digital and IRL fitness to get along.
In the early days of quarantine, studios across the country rushed to bring their offerings online. Cult-favorites like