As Black creators gain sudden exposure on TikTok and Instagram, social media platforms begin to acknowledge inherent biases
The social media landscape has been transformed amid conversations regarding racial injustice and the Black Lives Matter movement, sparked by the killings of George Floyd, Breonna Taylor and Ahmaud Arbery. While people from all backgrounds are participating in these discussions and using their platforms to provide information and resources for their followers, it’s Black content creators in particular who have seen a spike in their engagement and follower count on sites like Instagram and TikTok. And with social networks actively giving a boost to these creators’ posts, some feel this is the first time that they’re being both seen and heard by those who ordinarily wouldn’t follow them.
“My platform has blown up. I just hit 30,000 [31,700 as of publishing time] on Instagram, and last week I had, like, 24,000 [followers before]. And